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AI search guides: GEO, AEO and Perplexity SEO

Guides to generative engine optimization (GEO) and answer engine optimization (AEO): how ChatGPT, Perplexity, Gemini and Google AI Overviews choose the sources they cite, and what to change on your website so your brand is found, understood and quoted accurately. The articles cover crawler access, answer-first content, structured data, brand consistency and how to measure AI visibility with a dated prompt log. They build on classic SEO rather than replacing it, so start with the definitions and then follow the checklists.

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AI search (GEO) articles

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