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Google Ads · PPC management

Google Ads and Pay-Per-Click (PPC) Management Services in India

Stop paying for clicks that never call. VR Digital plans, builds and manages Google Ads campaigns that are tracked to real enquiries and sales, for businesses across India and brands abroad. You get a named specialist, weekly search-term cleanup and a report that shows what each lead cost.

Get a quote, timelines and FAQs
India-based PPC teamYou own the ad accountWeekly reportingNo long lock-in
Google Ads · Live
modules · 6

Google Ads · modules

06/06

  • Search Campaigns
    ●
  • Shopping & Performance Max
    ●
  • YouTube & Video Ads
    ●
  • Remarketing & Display
    ●

Campaign launch

14 days

Working on

Verifying conversion tracking

✓ Conversion tracking verified● Search terms reviewed weekly↑ New ad copy in testing▲ Negative keywords added✓ Budget moved to best campaigns● Weekly report sent✓ Conversion tracking verified● Search terms reviewed weekly↑ New ad copy in testing▲ Negative keywords added✓ Budget moved to best campaigns● Weekly report sent
Free Google Ads audit
48 hours
Search-term cleanup
Weekly
Typical launch
14 days
Ad account in your name
Yours

A good fit for

Is this the right service?

Google Ads works best when people already search for what you offer and you can handle the enquiries it brings.

The focus

What we work on

  • Conversion tracking for calls, forms and WhatsApp clicks
  • Search, Performance Max, Shopping and YouTube campaigns
  • Weekly search-term cleanup, ad tests and reporting

Plan your scope

Start with your priorities

Tell us what you sell, where your customers are and what a lead or sale is worth to you. We'll agree the campaigns, the budget and how results are measured before anything goes live.

Discuss this service

Is this you?

When Google Ads makes sense

Google Ads pays off when people are already searching for what you sell, and you want those searches to reach you first.

The situation

You need leads this month, not in six months

How we approach it

Search ads reach people who are already looking. We start with a tight keyword list and conversion tracking, so the first weeks show what a lead really costs.

The situation

Your ads get clicks but few enquiries

How we approach it

We check search intent, the landing page and the form or call journey. Often the click is fine and the page gives no reason to get in touch.

The situation

An existing account is hard to understand

How we approach it

Our Google Ads audit covers tracking, structure, search terms, bidding and landing pages, then shows exactly where budget is being wasted.

The situation

You sell products online

How we approach it

We fix Google Merchant Center errors, sharpen product titles and split Shopping campaigns by margin, so your best products get the most budget.

Who we do this for

Industries we run Google Ads for

We run campaigns for businesses across India and for brands selling abroad. The setup changes with each industry, because buyers search differently.

  • Education and coaching institutes: admission and batch campaigns timed to enrolment
  • Clinics, hospitals and healthcare: Google Ads for doctors and clinics, within healthcare ad policies
  • Real estate developers and brokers: Google Ads for real estate project launches
  • Ecommerce and D2C brands: Google Ads for ecommerce with Shopping and Performance Max
  • B2B manufacturers and exporters: country-level Search campaigns for high-value enquiries
  • Local services: salons, gyms, interiors and travel businesses that need calls during opening hours

Core areas

Google Ads and PPC management services we offer in India and worldwide

Google Ads (formerly Google AdWords) is the biggest part of search engine marketing (SEM). These are the campaign types we run.

ILLUSTRATION
Example view
G
your target keyword|
1
yourbrand.com
Your service page
Target
2
competitor.com
AI SEO Services 2026
3
agency.co
Best SEO Agency India
Tracking target keywords
Organic Search

Conversion tracking setup

GA4, Google Tag Manager, call tracking, and form and WhatsApp click events, set up before any campaign goes live, so every rupee can be traced to a result.

ILLUSTRATION
Example view
Performance● Live
ROAS
Tracked
CTR
Tested
Conv
Logged
PPC Expert

Google Search Ads

Show up at the top of Google when people in your target cities and countries search for what you sell. We research keywords by intent, write ads that match your landing page and remove wasted search terms every week.

ILLUSTRATION
Example view
CRM
Ads
Data
AI Agent
Out
SMS
API
Runs on schedule
Every run logged
PPC Expert

Performance Max campaigns

Reach buyers across Search, YouTube, Display, Gmail and Maps from one campaign. We feed Performance Max strong creative, audience signals and clean conversion data, so Google's automation chases real leads, not cheap clicks.

ILLUSTRATION
Example view
▷
YouTube Shorts
▣
Reels
◆
TikTok
in
LinkedIn
Recording hook #7...0:12
Creative

Google Shopping Ads

For ecommerce stores on Shopify, WooCommerce or custom carts. We fix Google Merchant Center errors, sharpen product titles and split campaigns by margin, so your best products get the most budget.

ILLUSTRATION
Example view
performance.ts
const lcp = await measure();
if (lcp > 2500) optimise();
✓ LCP: 0.9s — PASS
✓ INP: 142ms — PASS
✓ CLS: 0.02 — PASS
$audit --all█
Technical

YouTube Ads

Short video ads that build demand across India and in international markets, targeted by interest, search behaviour and remarketing lists.

ILLUSTRATION
Example view
Conversion Funnel↗ Live
VisitorsStep 1
LeadsStep 2
QualifiedStep 3
ConvertedStep 4
Conversions

Display and remarketing

Bring back visitors who didn't enquire the first time, with frequency caps so your brand stays visible without annoying people.

ILLUSTRATION
Example view
G
your target keyword|
1
yourbrand.com
Your service page
Target
2
competitor.com
AI SEO Services 2026
3
agency.co
Best SEO Agency India
Tracking target keywords
Organic Search

Call ads, lead form ads and local ads

Click-to-call ads, lead-form assets and location assets that send calls and directions straight to your business. They work well for clinics, real estate, coaching and service businesses.

ILLUSTRATION
Example view
CRM
Ads
Data
AI Agent
Out
SMS
API
Runs on schedule
Every run logged
PPC Expert

Google Ads audit and account rescue

Already running ads? Our Google Ads audit checks tracking, structure, search terms, bidding and landing pages, then shows exactly where budget is being wasted.

How it works

What Google Ads looks like

With Google Ads, your ad appears for the searches you choose, and you pay only when someone clicks. Every campaign we run is built around one question: which clicks turn into phone calls, enquiries and sales? We set up conversion tracking first, then spend your budget only where the numbers prove it works.

Whether you run a clinic, a coaching institute, an ecommerce brand shipping across India or an export business selling abroad, you get a dedicated Google Ads expert, a clear plan and weekly reports you can actually read.

48h

Ads audit

Weekly

Optimisation

14 days

To launch

AI-assisted, human-reviewed

A specialist checks every change before it goes live

8 years

Founder industry experience

India

Based in India

9

Digital services

Custom

Strategy & automation

Every engagement includes

What's included in our Google Ads management

Every account gets this work, at the cadence shown on each card.

9 checks included
  • 01

    Conversion tracking setup and checks (GA4, GTM, calls, forms, WhatsApp)

    Setup + monthly check

    Included
  • 02

    Keyword research and negative keyword lists

    Setup + weekly

    Included
  • 03

    Search-term review and wasted-spend cleanup

    Weekly

    Included
  • 04

    New ad copy and asset tests

    Every 2 weeks

    Included
  • 05

    Bid, budget and location/device adjustments

    Weekly

    Included
  • 06

    Landing-page recommendations

    Monthly

    Included
  • 07

    Performance report (spend, leads, CPL, ROAS)

    Weekly

    Included
  • 08

    Strategy review call

    Monthly

    Included
  • 09

    Ad account ownership

    Always yours

    Included

Our process

How we deliver Google Ads

Five stages, with weekly work once campaigns are live. AI tools speed up research and drafting; a specialist reviews everything before it goes live.

01
Week 1COMPLETE

Audit and goals

We review your account or market, agree what counts as a lead, and set a target cost per lead (CPL) or ROAS.

›Audit current setup
›Review competitors
›Agree goals and KPIs
02
Week 1COMPLETE

Conversion tracking

GA4, Google Tag Manager, call tracking, and form and WhatsApp click events, so every rupee can be traced to a result.

›Prioritise by impact
›Plan the first 90 days
›Confirm tracking
03
Weeks 1–2RUNNING

Research and campaign build

Keyword and competitor research, then campaign structure, ad copy, assets and landing-page fixes. Campaigns go live within 14 days.

›Build and test
›Verify tracking
›Launch
04
OngoingRUNNING

Weekly optimisation

Search-term cleanup, bid and budget changes, ad testing, and device and location adjustments.

›Review weekly
›Fix what underperforms
›Scale what works
05
OngoingQUEUED

Reporting and scaling

A weekly report and a monthly review call. Budget moves to the campaigns with the lowest cost per qualified lead.

›Weekly report
›Monthly review call
›Plan next month

48h

Free audit turnaround

14 days

Typical launch window

Weekly

Reporting and optimisation

Yours

Every account, report and file

How we measure success

What we track for Google Ads

We agree these measures before a campaign goes live.

Cost per qualified lead

Leads checked against your CRM or call log, not just form fills.

Search terms

The real searches you paid for, reviewed every week so wasted spend is cut early.

Return on ad spend (ROAS)

For online stores, revenue against spend by campaign and product group.

Getting started

Starting Google Ads with us

A short checklist so the first week is spent on the work, not on chasing access.

What we need from you

  1. 1Access to your Google Ads account, or approval to create one in your name
  2. 2GA4 and Google Tag Manager access
  3. 3Your website or landing pages, and someone who can edit them
  4. 4A monthly ad budget, and what a lead or sale is worth to you
  5. 5Feedback on lead quality from whoever answers the calls

Platforms we work in

Everything stays in accounts you own.

  • Google Ads
  • GA4
  • Google Tag Manager
  • Google Merchant Center
  • YouTube
  • Call tracking

Where to begin

Which Google Ads campaign should you start with?

There's no single right answer, but there is a sensible order for most businesses. We'd rather run one campaign well than five thinly.

Service businesses: start with Search

A clinic, coaching institute or contractor should begin with Search ads on a tight keyword list. You only pay when someone is already looking for the service.

Online stores: Shopping first

If you sell products, Shopping ads show the photo and the price before the click, so the people who arrive already know what it costs.

Add Performance Max once tracking is trusted

Performance Max needs clean conversion data to learn from. We usually add it after Search or Shopping has produced a few weeks of reliable leads or sales.

Remarketing comes last, and stays small

Reminding past visitors is cheap and useful, but it can't create demand. It works as a supporting campaign, not the main one.

Who it's for

Is Google Ads management right for your business?

  • You need leads or sales this month, not in six months
  • Customers search for your service on Google, like “dentist near me”, “buy kurtis online” or “SSC coaching”
  • You can reply to calls and WhatsApp enquiries within a few hours
  • You have a monthly ad budget to test with, on top of management fees

Local campaigns

Google Ads for local businesses

For businesses that serve customers in one city or a few areas, local campaigns need a different setup:

  • Target by area and radius around your location, not the whole city
  • Run call ads and location ads during opening hours, so the phone rings when someone can answer
  • Write ad copy in English, Hindi or Hinglish, the way local customers actually search

India and worldwide

PPC management across India and international markets

As a PPC company, we run PPC management services in India and abroad, with campaigns set up by city, state or country:

  • City and state targeting across India, from Delhi NCR, Mumbai and Bengaluru to tier-2 and tier-3 cities
  • Country-level campaigns for exporters, SaaS and D2C brands selling abroad, set up for local currencies, languages and time zones
  • English, Hindi and Hinglish ad copy for Indian audiences, and market-specific copy for international ones
  • One account structure and one weekly report, whether you advertise in one city or several countries

Get a quote

Get a Google Ads management quote

Your ad budget is paid straight to Google from your own account. Our management fee is separate and depends on your campaigns and markets. Share your website and goals, and you'll get a fixed quote after a free Google Ads audit.

Why VR Digital

Why choose us for Google Ads

  • Tracking before spending

    No campaign goes live until calls, forms and WhatsApp clicks are measured.

  • You own everything

    The ad account, data and creatives stay in your name, even if you leave.

  • A named Google Ads specialist

    You speak to the PPC expert running your account, not a call centre. Our team is led by founder Deepak Kumar, with 8 years in PPC and SEO.

  • Honest advice

    If Google Ads isn't the right channel for you, we'll say so, and suggest SEO or social media instead.

Learn more

Guides related to Google Ads

Explore more

Related services

Get started — free

Get a free Google Ads audit

Send us your website and, if you already advertise, read-only access to your Google Ads account. Within 48 hours you'll get a short audit showing where budget is wasted and what to fix first. It's free, with no obligation.

  • A free audit within 48 hours
  • The same specialist on every call
  • Weekly reporting you can read
  • No long lock-in
Reply within one business day
Request services

Request Digital Marketing Services

Tell us about your business goals and get a customized marketing strategy.

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Frequently asked questions

How much does Google Ads management cost in India?+

Our fee is quoted after a free audit and depends on your campaigns and markets. Your ad budget is paid directly to Google and is separate from our fee.

What is the minimum Google Ads budget?+

It depends on your market and competition. Campaigns need enough clicks to learn, and competitive sectors such as real estate or education need more. We'll recommend a starting budget after the free audit.

How soon will I see results from Google Ads?+

Calls and enquiries usually start in the first week. Cost per lead tends to settle after 3–6 weeks, once search terms are cleaned and bidding has enough conversion data.

Do I own my Google Ads account?+

Yes. The account is created in your name and billed to your card. We work through manager access, which you can remove at any time.

Can you fix or audit my existing Google Ads account?+

Yes. Share read-only access and we'll send a free audit within 48 hours covering tracking, structure, wasted search terms, bidding and landing pages.

Do you run Performance Max and Shopping campaigns?+

Yes. We set up Merchant Center, product feeds and asset groups, and keep brand search separate so Performance Max doesn't take credit for sales you'd get anyway.

Do you manage Google Ads outside India?+

Yes. We manage Google Ads for businesses across India and in international markets, with campaigns set by city, state or country.

How do you report Google Ads results?+

A weekly report with spend, leads, cost per lead and ROAS, plus a monthly review call. We report qualified leads from your CRM, not just form fills.

More answers on contracts, timelines and reporting: digital marketing FAQs.