Case study
How a Multi-City Clinic Chain Filled Its Calendars with Local SEO
An anonymised client operates outpatient clinics across nine cities but was invisible in the Google Map Pack outside its original two locations. VR Digital ran a location-by-location local SEO and Google Ads programme that took every clinic to a top-3 Map Pack position and filled appointment calendars without adding front-desk headcount.
Client
Anonymised client
Industry
Healthcare
Engagement
6 months · ongoing
Services
Local SEO + Google Business Profile
Anonymised client
An anonymised client operates outpatient clinics across nine cities but was invi…
Map Pack in 9 cities
Top 3
↑ Client-reportedDirection Requests
+264%
↑ Client-reportedBooked Appointments
2.7x
↑ Client-reportedCost per Appointment
-37%
↑ Client-reportedObjective
Seven of nine clinics had incomplete or duplicate Google Business Profiles. Inconsistent NAP data across directories was actively hurting local rankings. No location-specific landing pages — all traffic funnelled to one generic "locations" page. Front desks were manually handling a growing volume of phone bookings with no online alternative. Google Ads spend was concentrated on brand terms already winning organically, wasting budget.
Challenges & Solutions
What stood in the way, and what we changed.
Seven of nine clinics had incomplete or duplicate Google Business Profiles.
- Inconsistent NAP data across directories was actively hurting local rankings.
- No location-specific landing pages — all traffic funnelled to one generic "locations" page.
- Front desks were manually handling a growing volume of phone bookings with no online alternative.
- Google Ads spend was concentrated on brand terms already winning organically, wasting budget.
Audited and corrected Google Business Profiles for all nine clinics — categories, attributes, service menus, hours.
- Ran an 80+ directory NAP consistency clean-up and duplicate listing suppression.
- Built nine city-specific landing pages with LocalBusiness schema and locality-targeted FAQ content.
- Launched a weekly Google Posts and review-request cadence per clinic via SMS.
- Reallocated Google Ads budget from branded terms to Local Campaigns and service-area RLSA remarketing.
- Stood up a Map Pack rank-tracking dashboard reporting weekly per clinic per keyword.
Our approach. 4 phases
Four phases, each with a clear output.
Step 01
Audit and research
The starting point, the data available and the questions customers ask.
Step 02
Plan
Priorities, measures and the work agreed in writing.
Step 03
Build and launch
Tracking, pages, campaigns and content go live.
Step 04
Measure and improve
Results reviewed against the agreed measures, with changes logged.
Results.
All nine clinics reached a top-3 Google Map Pack position for core service keywords within six months. Direction requests across all locations grew 264%. Booked appointments from digital channels grew 2.7x. Cost per booked appointment dropped 37% as Local Campaigns replaced inefficient brand-term spend. Online booking widget now handles 41% of new-patient appointments, reducing front-desk call load.
Map Pack in 9 cities
Top 3
↑ Client-reported
Over 6 months · client-reported
Direction Requests
+264%
↑ Client-reported
Across the full engagement period
Booked Appointments
2.7x
↑ Client-reported
Across the full engagement period
Cost per Appointment
-37%
↑ Client-reported
Across the full engagement period
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The starting state
Seven of nine clinics had incomplete or duplicate Google Business Profiles. Inconsistent NAP data across directories was actively hurting local rankings. No location-specific landing pages — all traffic funnelled to one generic "locations" page. Front desks were manually handling a growing volume of phone bookings with no online alternative. Google Ads spend was concentrated on brand terms already winning organically, wasting budget.
What we changed
Audited and corrected Google Business Profiles for all nine clinics — categories, attributes, service menus, hours. Ran an 80+ directory NAP consistency clean-up and duplicate listing suppression. Built nine city-specific landing pages with LocalBusiness schema and locality-targeted FAQ content. Launched a weekly Google Posts and review-request cadence per clinic via SMS. Reallocated Google Ads budget from branded terms to Local Campaigns and service-area RLSA remarketing. Stood up a Map Pack rank-tracking dashboard reporting weekly per clinic per keyword.
“We were opening clinics faster than our digital presence could keep up. VR Digital treated every location like its own business, and within two quarters our newest clinics were outranking competitors who'd been there for years.”
Client team (anonymised)
Operations Director, VitalCare Clinics
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Case study FAQs
How should I interpret the reported results?+
Read the figures alongside the stated challenge, timeframe and channels. Ask about the metric definitions and supporting evidence before using a result in your own forecast.
Will my business achieve the same outcome?+
Results vary with audience, competition, budget, offer and execution. A published case study is an example of an engagement, not a guarantee for another business.
Which parts of the approach can be applied elsewhere?+
The research, tracking and testing process can inform other projects. The channel mix and messaging need to fit your own customer journey.
How do you set goals for a new campaign?+
We review the starting point, available data and commercial priorities, then agree deliverables and relevant success measures.
Can we review the scope before starting?+
Yes. Your proposal should explain the work, responsibilities, reporting and separate media or tool costs before delivery begins.
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- Founder industry experience
- 8 years
- Based in India
- India
- Digital services
- 9
- Strategy & automation
- Custom