How Spice Route achieved +412% in 5 months.
Spice Route runs 12 quick-service restaurant outlets that depended entirely on delivery-app placement for orders, with a dormant social presence and no owned audience. VR Digital built a short-form content and paid social engine that turned Instagram and delivery-app performance into a compounding growth loop.
Client
Spice Route
Industry
Food & Hospitality
Engagement
5 months · ongoing
Services
Paid Social + Social Media Management
Spice Route
Spice Route runs 12 quick-service restaurant outlets that depended entirely on d…
Instagram Reach
+412%
↑ AI verifiedDelivery Orders
2.4x
↑ AI verifiedPaid Social ROAS
6.1x
↑ AI verifiedNew Followers
+68K
↑ AI verifiedObjective
“Almost total dependence on delivery-app search placement for order volume. Inconsistent, low-production social content with no repeatable system. No local audience or community around any individual outlet. Paid social spend, where it existed, was untargeted and untracked against actual orders. No mechanism to convert social attention into an owned, remarketable audience.”
Challenges & Solutions
Here's what was broken — and how our AI-powered approach fixed it.
Almost total dependence on delivery-app search placement for order volume.
- Almost total dependence on delivery-app search placement for order volume.
- Inconsistent, low-production social content with no repeatable system.
- No local audience or community around any individual outlet.
- Paid social spend, where it existed, was untargeted and untracked against actual orders.
- No mechanism to convert social attention into an owned, remarketable audience.
Built a weekly content production system: hook-first Reels, a recurring behind-the-scenes series, and outlet-specific stories.
- Built a weekly content production system: hook-first Reels, a recurring behind-the-scenes series, and outlet-specific stories.
- Recruited 2–3 local micro-influencers per city on a performance-based UGC deal structure.
- Whitelisted the best-performing organic hooks into Spark Ads targeting a 5km radius per outlet.
- Launched geo-targeted lunch and dinner daypart offers with trackable delivery-app promo codes.
- Built outlet-specific Instagram highlight funnels driving straight to each location's delivery-app listing.
- Stood up a weekly reach, engagement and order-attribution dashboard per outlet.
Our approach. 4 phases
Four compounding stages — AI agents active inside every one, 24/7.
Step 01
AI Audit & Research
Deep-dive into your current stack, competitors and market gaps using autonomous research agents.
Step 02
Strategy & Blueprint
AI synthesises findings into a prioritised, channel-specific growth roadmap unique to your brand.
Step 03
Build & Launch
Creative, tracking and campaigns shipped in days — not months — through AI-assisted workflows.
Step 04
Optimise & Scale
Agents monitor performance every 15 min, auto-action wins, and compound growth every cycle.
Results.
Instagram reach grew 412% across all outlet accounts in five months. Delivery-app order volume grew 2.4x, with promo-code tracking attributing the majority to social. Paid social campaigns returned a 6.1x ROAS on whitelisted creator content. Combined outlet following grew by more than 68,000 followers. Owned audience (followers + opted-in offer list) now drives repeat orders independent of delivery-app algorithm changes.
Instagram Reach
+412%
↑ AI-powered growth
Trailing 5 months · verified
Delivery Orders
2.4x
↑ AI-powered growth
Across the full engagement period
Paid Social ROAS
6.1x
↑ AI-powered growth
Across the full engagement period
New Followers
+68K
↑ AI-powered growth
Across the full engagement period
Get Expert Insights for Free
Let our AI analyse your brand, campaigns, and growth potential — free expert audit, no obligation.
The starting state
Almost total dependence on delivery-app search placement for order volume. Inconsistent, low-production social content with no repeatable system. No local audience or community around any individual outlet. Paid social spend, where it existed, was untargeted and untracked against actual orders. No mechanism to convert social attention into an owned, remarketable audience.
AI-powered transformation
Built a weekly content production system: hook-first Reels, a recurring behind-the-scenes series, and outlet-specific stories. Recruited 2–3 local micro-influencers per city on a performance-based UGC deal structure. Whitelisted the best-performing organic hooks into Spark Ads targeting a 5km radius per outlet. Launched geo-targeted lunch and dinner daypart offers with trackable delivery-app promo codes. Built outlet-specific Instagram highlight funnels driving straight to each location's delivery-app listing. Stood up a weekly reach, engagement and order-attribution dashboard per outlet.
“We were basically renting our customers from the delivery apps. Now people find us on Instagram first, and our best-performing outlets are the ones with the strongest local following — that's not a coincidence.”
Neha Bhatia
Marketing Head, Spice Route
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Case study FAQs
How were the results measured?+
All metrics are pulled from primary platforms — GA4, GSC, Google/Meta Ads, CRM and revenue dashboards — and verified before publishing.
How long did the engagement take to show signal?+
Most channels showed measurable signal within the first 4–8 weeks. Compounding wins (SEO, content, lifecycle) accelerated after week 12.
What AI workflows were used?+
Custom research agents, content QA bots, automated reporting pipelines and predictive bid models — all integrated into the client's existing stack.
Can you replicate this for my brand?+
Yes — we re-engineer the underlying systems for your category, audience and economics. Book a free 30-min audit and we'll outline the path.
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