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Case study

Power Mind Institute: SEO and AI Search for a Competitive-Exam Coaching Institute

Rebuilt site structure, opened access to search and AI crawlers, launched an Upcoming Batches page and added structured data, so students and AI tools find accurate course details.

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Power Mind Institute
Power Mind Institute · Education / Coaching

Client

Power Mind Institute

Industry

Education / Coaching

Engagement

7 months · ongoing

Services

SEO + AI Search Optimisation

Objective

Help students find accurate course and batch information on Google and in AI answers, and turn more of those visits into admission enquiries.

Challenges & Solutions

What stood in the way, and what we changed.

The Challenge

Course and batch pages were hard to find

  • Students struggled to locate batch dates online.
  • Search and AI engines had little structured information about the institute, its courses and upcoming batches.
Our Solutions

A clearer site and machine-readable facts

  • Mapped every internal URL and rebuilt the navigation so each course and batch page is reachable in a few clicks.
  • Opened robots.txt to the major search and AI crawlers and published an llms.txt file.
  • Built an Upcoming Batches page listing courses and start dates in plain text.
  • Added Organization, Course and FAQ structured data.

Our approach. 4 phases

Four phases, each with a clear output.

Step 01

Audit and research

Crawl of the site, Search Console review and the questions students ask about each exam.

Step 02

Plan

Page map for courses and batches, internal links and the structured data needed.

Step 03

Build and launch

Navigation rebuild, Upcoming Batches page, crawler access and schema.

Step 04

Measure and improve

Search Console and GA4 tracking of course-page visits and enquiries, plus monthly AI-answer checks.

Results.

Verified results will be added here once the client has confirmed them.

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Before · VR Digital

The starting state

Course and batch pages were hard to find Students struggled to locate batch dates online. Search and AI engines had little structured information about the institute, its courses and upcoming batches.

Starting pointEducation / Coaching
After · VR Digital

What we changed

A clearer site and machine-readable facts Mapped every internal URL and rebuilt the navigation so each course and batch page is reachable in a few clicks. Opened robots.txt to the major search and AI crawlers and published an llms.txt file. Built an Upcoming Batches page listing courses and start dates in plain text. Added Organization, Course and FAQ structured data.

SEOAI Search OptimisationEmail Marketing
Power Mind Institute is a competitive-exam coaching institute in Jaipur, India, that prepares students for SSC, Bank, Police and Railway exams. Its students search the way most exam candidates do: on a phone, often late in the evening, typing the exam name, the city and words like "batch", "fees" or "new batch date". Increasingly they also ask ChatGPT, Gemini or Google's AI Overviews which coaching institute to join and when the next batch starts. When we started, the institute's website did not answer those questions well. Course pages existed, but several were linked only from deep inside the site, so both students and search engines struggled to reach them. Batch dates lived in images and announcements rather than on a page that could be read and indexed. AI crawlers had no clear, structured source of facts about the institute, its courses or its schedule, which meant any AI answer about it was likely to be vague or out of date. The objective was simple to state: help students find accurate course and batch information on Google and in AI answers, and turn more of those visits into admission enquiries. We began with an audit: a full crawl of the site, a review of the Search Console property and a list of the questions students actually ask about each exam. That gave us a page map, showing which course and batch pages should exist, how they should link to each other and which facts each page needed to state plainly. Next we rebuilt the navigation so every course and batch page can be reached within a few clicks from the homepage, and added contextual internal links between related exams. We opened robots.txt to the major search and AI crawlers, including GPTBot, PerplexityBot and Google-Extended, and published an llms.txt file pointing AI tools to the most important pages. The biggest single change was a new Upcoming Batches page. It lists each course, its start date and how to enquire, in plain HTML text that people and machines can read without guessing. We then added Organization, Course and FAQ structured data that matches what is visible on the page, so Google and AI answer engines can understand the institute's offer accurately. Measurement was set up alongside the build: Search Console and GA4 now track visits to course pages, clicks on the batch page and enquiries, and we run a fixed set of AI prompts each month to see how the institute is described. Verified before-and-after figures from Google Search Console and GA4 will be added to this case study once they are confirmed with the client. The approach itself applies to any education business: clear course pages, current batch dates and structured data help students, search engines and AI tools alike, though results always depend on competition and location.

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Case study FAQs

What did VR Digital do for Power Mind Institute?+

Restructured the site, opened access to search and AI crawlers, built an Upcoming Batches page and added structured data.

Does this approach work for other coaching institutes?+

Yes. Clear course pages, current batch dates and structured data help any education business, though results depend on competition and location.

How should I interpret the reported results?+

Read the figures alongside the stated challenge, timeframe and channels. Ask about the metric definitions and supporting evidence before using a result in your own forecast.

Will my business achieve the same outcome?+

Results vary with audience, competition, budget, offer and execution. A published case study is an example of an engagement, not a guarantee for another business.

Which parts of the approach can be applied elsewhere?+

The research, tracking and testing process can inform other projects. The channel mix and messaging need to fit your own customer journey.

How do you set goals for a new campaign?+

We review the starting point, available data and commercial priorities, then agree deliverables and relevant success measures.

Can we review the scope before starting?+

Yes. Your proposal should explain the work, responsibilities, reporting and separate media or tool costs before delivery begins.

What should I send to discuss a similar project?+

Share your website, target audience, current channels and main goal through the enquiry form. Include the case study that interested you so we can discuss what is relevant.

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Founder industry experience
8 years
Based in India
India
Digital services
9
Strategy & automation
Custom