The performance creative loop\n\nCreative is the new targeting. Here is the exact weekly cadence we run.\n\n## Monday — Hook ideation\nWrite 10 hooks per offer, score for clarity and tension.\n\n## Tuesday — Production\nShoot 3 UGC variants per winning hook.\n\n## Thursday — Launch\nABO test at $20/day per ad set.\n\n## Sunday — Score\nKill anything under 1.5x ROAS at 3-day mark.\n\nRinse, repeat, compound.